Trust and reputation

From cash to confidence: Building an investing nation

19 November 2025
5 minutes
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Britain’s investment gap undermines our economic future

The UK has a £610bn problem disguised as prudent saving. While UK households have saved £1trn in cash since 2020, nearly 15 million people are holding surplus wealth (savings above what is considered necessary for an emergency, which is classed as over six months of income) in cash, an increase of 33% in just two years.1 While cash savings are an essential part of prudent financial planning, surplus cash savings barely maintain purchasing power and individuals miss out on the opportunity to build wealth through investing.

The Financial Conduct Authority (FCA) estimates that there are around 22 million adults with £10,000 or more in cash savings who may be missing out on the benefits of investing. While individuals could be missing out on the long-term returns investing generates, British firms are missing out on vital capital needed for growth. With people living longer and pressures on public finances rising, low British investment rates have a knock-on impact on the wider economy. Low household participation in investment undermines UK competitiveness, starves companies of domestic capital and deepens inequality.

The government’s Edinburgh, Leeds and Mansion House reforms have laid important groundwork, but individual investors have not received the same strategic focus as institutional investors to date. The 2025 Financial Services Growth and Competitiveness Strategy includes the goal that by 2035, the government will help to foster a more investment-focused culture.2 This report suggests ways to drive government and industry alignment on the agenda in the coming decade.

Why this matters now

For individuals

Decision paralysis: two in five say investing is one of life’s toughest decisions. The single most cited reason for not investing among both women and men is that it is considered “too risky”.

For markets

UK companies seek capital elsewhere, and jobs follow. UK individual investors own 11% of domestic equities, compared to 40% in the US. British pension savers estimate 41% of their pension is invested in UK companies; the true figure is 4%.

For society

The investment gap reinforces financial inequality. Those who invest pull further ahead. Millions remain outside the wealth-creation system. As the state’s ability to provide adequate pensions declines – due to demographic pressures, rising life expectancy, and fiscal constraints – there is growing evidence that individuals will need to take greater responsibility for funding their own retirement. Proactive individual investment can help bridge this gap, offering the potential for higher returns and greater financial security in later life.

Our key recommendations

We have identified three key areas where coordinated action between government, regulators and industry is needed.

Asset 17

‘North Star’ strategy


HM Treasury (HMT) must lead the creation and delivery of a cross-department national retail investment vision aligning tax, regulation and education with clear policy goals.

Asset 18

Individual investment scorecard


Government, regulators and industry should track what matters: participation rates, confidence levels and actual outcomes. This should include flows as well as behaviour, engagement and results across demographics and regions.

Asset 19

Financial education infrastructure


The government should make financial education systematic through schools, workplaces and critical life moments – from primary school through to retirement.

Turning the UK into a nation of investors is a long-term project, but decisive and coordinated action to give the UK a head start must begin now.

Building on momentum

To meet the government’s goal to foster a more investment focused culture by 2035, a holistic, phased, evidence-led programme is required to make investing easy, normal and inclusive to try. Our recommendations to meet this goal are for a ‘North Star’ strategy to align policy and regulation; an individual investment scorecard (‘the scorecard’), jointly owned by government and industry, to track progress on the strategy, and a national education and inclusion system of investment that turns today’s cautious savers into confident, long-term investors.

The UK’s investment landscape at a glance

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