Business Development Executive

Reporting to (job title): Commercial Director

Objective of role:

Successfully supporting the delivery of TheCityUK’s growth plans, the Business Development Executive will play a key role by:

  • Researching and understanding the needs of potential members (targets) of TheCityUK.
  • Supporting the generation and management of a relevant and healthy pipeline of member targets.
  • Drafting communications to contact targets to secure sales meetings for TheCityUK.
  • Preparing materials to support sales meetings with targets.

Key Activities & Responsibilities

  • Responsible for researching and qualifying new business leads (targets) to approach about membership.
  • Agree which targets to prioritise with the Commercial Director and Account Manager (Business Development).
  • Preparation of focused letters and/or email approaches for the Commercial Director and other sales leads to send, using a variety of appropriate formats and styles.
  • Follow up written approaches via the telephone to persuasively secure sales meetings for the Commercial Director and other sales leads with C-suite individuals.
  • Know TheCityUK’s top targets and be proactive in suggesting opportunities to engage them in work, by discussing possible hooks for membership with the Commercial Director and Account Manager (Business Development) - identify these ‘hooks’ by researching news stories, spotting alignment with TheCityUK policy interests, events etc.
  • Research corporate websites, social media and industry websites to prepare sales meeting briefings/proposals as required for target meetings and any subsequent follow
  • Work collaboratively with other colleagues to achieve overall team sales approaches and meeting targets.
  • Maintain and drive effective use of CRM data.
  • Any other ad-hoc duties that maybe required.

Key Relationships & Interfaces


  • TheCityUK Member Insight Team, including the Commercial Director and Account Manager (Business Development).
  • TheCityUK’s Executive Committee, Senior Management Group and other colleagues.


  • Key support contacts within target organisations, such as Executive and Personal Assistants.
  • Other external influencers as appropriate to develop TheCityUK’s commercial proposition.

Person Specification

  • Some experience in business development and lead generation is essential.
  • Assisting with the management of a sales pipeline, preferably from having worked or currently working in a membership organisation.
  • Desire to move into a sales lead role in the future.
  • Experience of working with CRM systems is essential.
  • Highly organised, self-starter, confident in dealing with very senior stakeholders.
  • Excellent verbal and written communication skills.
  • Excellent attention to detail.
  • Ability to summarise information and and actions from group meetings.
  • Good Microsoft skills (Word, PowerPoint, Excel, CRM).
  • Pro-active approach and uses own initiative.
  • Ability to prioritise and maintain a calm demeanour.
  • Professional/financial services experience (desirable but not essential).
  • Higher education such as A Levels and/or relevant experience.

To apply for this role, please contact, alternately you can apply on LinkedIn here

Values at TheCityUK

These core set of values are essential for effective performance in our company and provides a common purpose as to how we deliver our work on a daily basis.

• Rigour
• Impact
• Agility
• Respect
• Teamwork

To find out more about our values and the standards of behaviour, please visit our webpage

About TheCityUK

TheCityUK is the industry-led body representing UK-based financial and related professional services. We champion and support the success of the ecosystem, and thereby our members, promoting policies in the UK and internationally that drive competitiveness, support job creation and enable long-term economic growth. The industry contributes 12% of the UK’s total economic output and employs over 2.4 million people – with two thirds of these jobs outside London – across the country’s regions and nations. It pays more corporation tax than any other sector and is the largest net exporting industry. The industry plays an important role in enabling the transition to net zero and driving economic growth across the wider economy through its provision of capital, investment, professional advice and insurance. It also makes a real difference to people in their daily lives, helping them save for the future, buy a home, invest in a business and manage risk.

Equal Opportunity

TheCityUK is committed to equal opportunities for all applicants regardless of race, gender, age, disability, religion, sexual orientation or gender.

We are proud to be a disability confident committed employer and, as such, all disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. Please advise at application stage or discuss in more detail at