UK financial services exports: is geography destiny?

21 March 2019

I recently wrote in this blog about the UK’s trade in financial and related professional services. Last week I had the opportunity to expand on some of these themes while giving oral evidence to the House of Commons International Trade Committee.

My fellow witnesses and I talked about the extent of the UK’s competitiveness in services trade. Overall, UK exports of services accounted for 6.6% of global services exports in 2017, according to our calculations using data from the UN Conference on Trade and Development (UNCTAD). Although this represents a slight decline from 7.6% in 2008, this reflects faster growth in services exports elsewhere rather than an absolute decline in UK exports. In 2017, the UK exported £277bn worth of services—of which financial services exports (including those of the insurance sector) accounted for nearly one-third.

We also discussed the geographical concentration of the UK’s financial services exports. I wrote briefly about this in a recent post but I explained to the Committee that the US is the single largest destination for financial services exports, accounting for 21% of the sector’s exports in 2017. The top five destinations of industry exports—the US plus Germany, France the Netherlands and Japan—together accounted for around 50% of the UK’s financial services exports. Another seven countries—all in Europe—each account for 2-3% of industry exports, and after that, there is a long tail of countries who import UK financial services; industry exports to all other countries were less than 1% of the total each.Number of countries importing UK financial services at different values, 2017
Source: TheCityUK calculations based on ONS data
Note: the data presented by the ONS represent 70 major countries.

These data are all for 2017, but another notable aspect of the data is that the trend has been consistent in recent years: the top five destination countries have represented around half of industry exports since 2012 (which is as far back as the data go).

Looking forward, these trends are likely to continue in the short- to medium-term. The data reinforce the general point that services trade is, broadly speaking, conducted among advanced economies. According to UNCTAD, “In 2017 developing economies exported services worth US$1.6 trillion, while exports from developed economies were valued at US$3.6 trillion, and those from transition economies US$122 billion”.[1] There are a number of reasons for this, including the countries’ differing economic structures and the implications for the nature of demand generally and import demand specifically in different nations.

What does this tell us about the possibility of changing the structure of UK financial services exports to tilt them more towards fast-growing emerging markets? The first, perhaps obvious, point to make is that structural factors, by definition, change only slowly. Another important point is that although fast economic growth in developing economies offers the possibility of rapid growth of UK financial services exports to these countries, fast growth from a low base means that in absolute terms, industry exports to these countries are likely to remain low in the near term. If we look at the most prominent emerging market of all, we see that financial services exports to China were £340m in 2017—equivalent to 0.4% of total industry exports. This means that even if industry exports grew by 10% a year (an optimistic assumption, just for illustration) it would be another 12 years before industry exports were around £1bn (which is the current level of industry exports to Sweden).

A third point is the question of the extent to which a developing country’s burgeoning demand for financial services would be met by imports versus by an expansion of the domestic sector. Looking again at China, the country has a large financial sector—and in particular, a large banking sector. According to data from the People’s Bank of China (the Chinese central bank), the amount of funds in Chinese financial institutions is $30trn, up from $8trn a decade ago. Because of the extent to which the banking sector dominates the Chinese financial system, the value of funds in ‘deposit institutions’—essentially banks—is similar to the amount of funds in the system overall. This compares to banking-sector assets of $17trn in the US and $10.5trn in the UK. Although demand for financial services in China may grow rapidly, much of this is likely to be met by domestic institutions.

Of course, China’s economy is unique in many ways, so what is true for that country is unlikely to be true across the universe of emerging and developing economies. This, then is a reminder that differentiation in emerging-market analysis remains critical—a point I have made previously, in this post highlighting one of our economic research reports

[1] UNCTAD Fact Sheet #6: Trade in services by category:


Anjalika Bardalai photo
Anjalika Bardalai Chief Economist and Head of Research

Anjalika manages TheCityUK’s economic research programme. She leads the team that produces the organisation’s in-house economic research, presents research and analysis externally, and writes TheCityUK’s economics blog.

Prior to joining TheCityUK in 2014, Anjalika spent 12 years with the Economist Intelligence Unit (EIU) in the company’s New York and London offices, holding a number of different roles, including head of the EIU’s flagship Country Reports series. She also worked for the consultancy Eurasia Group, advising financial-markets clients on economic and political risk. She has spoken at conferences in a dozen countries across the Americas, Asia and Europe. In addition, she has appeared as a commentator on leading international broadcast media, and has been quoted in print media in the UK, US, India and elsewhere.

Anjalika has a BA from New York University and an MBA from Imperial College Business School. She sits on the Advisory Council of the International Sustainability Institute, and is an Ambassador for the financial-education charity FairLife. In addition, she is Vice Chair of the RSPCA’s London East Branch and previously served as a Trustee of the charity All Stars London and as a member of the Alumni Advisory Board at Imperial College Business School.